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Measures for sustainable fleet management

Hans-Joachim Guth
Hans-Joachim Guth

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At a time when environmental protection and resource efficiency are becoming increasingly important, sustainable fleet management is an indispensable task for fleet managers. Companies are faced with the challenge of designing mobility in such a way that it is ecologically sustainable and at the same time meets operational requirements. In this blog post, we explain exactly how sustainable fleet management works, what goals it pursues and what measures you can take to contribute to climate protection in your fleet.

What is sustainable fleet management?

Sustainable fleet management goes beyond simply replacing conventional combustion vehicles with more environmentally friendly models. It is a holistic strategy that aims to minimize the environmental impact of the vehicle fleet, reduce operating costs and increase operational efficiency at the same time. It combines various approaches, such as the integration of low-emission vehicles, the optimization of vehicle utilization and the promotion of alternative mobility concepts.

Sustainable fleet management aims to create a win-win situation: While environmentally harmful CO2 emissions are reduced, companies can cut costs and positively strengthen their own corporate image. Specific goals of sustainable fleet management include

  • emissions: The use of electric and hybrid vehicles and low-emission models significantly reduces environmental pollution.
  • Reduce costs: Optimized route planning and vehicle utilization lead to lower fuel and maintenance costs.
  • Strengthen image: Sustainable action is becoming increasingly important for customers, partners and employees. Companies that act sustainably can give their image a positive boost.
  • Motivating employees: An environmentally conscious approach can increase employee satisfaction and boost your attractiveness as an employer open_in_new .

Lower emissions thanks to the electrification of the vehicle fleet

Converting the vehicle fleet to electrically powered vehicles marks a significant step for companies towards sustainable mobility. The integration of electric vehicles offers a wide range of ecological and economic benefits that not only help to reduce CO2 emissions, but also represent an economically sensible investment.

Use of hybrid vehicles

Hybrid vehicles are vehicles that are equipped with both a combustion engine and an electric motor. Depending on whether the company car is equipped with a mild or full hybrid engine, fuel savings of up to 25 percent are possible compared to a conventional petrol vehicle of the same size. Switching to hybrid vehicles can therefore save resources and contribute to sustainability.

E-bikes as a mobility alternative

A new trend in the mobility sector is the use of company bikes instead of traditional company cars. E-bikes are particularly well-suited for deliveries by company bus or for covering longer distances. Especially in city traffic, they offer the necessary flexibility and are powerful at the same time. They therefore offer a sustainable addition to the classic company car model and should be considered by fleet managers when planning.

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Sustainable fleet management through eco-driving

Increasing fuel efficiency not only helps to minimize climate-damaging emissions, but also to reduce costs . Simple measures such as regular maintenance, monitoring tire pressure and targeted driver training to promote an environmentally conscious driving style, also known as eco-drivingopen_in_new , play an important role in making fleets more sustainable.

Through a combination of technical knowledge and conscious driving behavior, eco-driving teaches drivers to reduce fuel consumption and emissions. The basic principles of eco-driving include anticipatory driving, avoiding unnecessary acceleration and braking, maintaining optimum speeds and using the vehicle in the efficient speed range.

An environmentally conscious driving style not only helps to reduce CO2 emissions, but also offers significant economic benefits. An eco-efficient driving style leads to lower fuel consumption and thus to cost savings for the company. In addition, a gentle driving style extends the service life of vehicles, which in turn reduces the environmental impact of producing new vehicles.

Eco-Drving
Eine vorausschauende Fahrweise

Alternative fuels as the key to sustainable fleet management

The integration of alternative fuelsopen_in_new is also part of an environmentally conscious fleet strategy. Biodiesel, bioethanol, compressed natural gas (CNG) and hydrogen are just some of the many options that can be used to replace conventional fuels. These alternative fuels not only contribute to a significant reduction in CO2 emissions, but also support the promotion of a circular economy.

Alternative fuels at a glance:

  • Electricity: Electric vehicles use electrical energy from batteries as a power source and produce no emissions during operation.
  • Hybrid technology: Hybrid vehicles combine a combustion engine with an electric motor. The energy generated during braking is used to charge the vehicle.
  • Hydrogen: Hydrogen-powered vehicles obtain their energy from fuel cells, whereby hydrogen reacts with oxygen to generate electricity.
  • Biofuels: Biofuels, such as biodiesel and bioethanol, are produced from renewable raw materials such as vegetable oils or grain. They can be used in conventional vehicles and blended with conventional fuels.
  • Natural gas: Natural gas can be used as compressed natural gas (CNG) or liquefied natural gas (LNG) for vehicles and has lower CO2 emissions compared to conventional fuels.
  • E-fuels: E-fuels are synthetic fuels that are produced using renewable energies such as solar or wind. They are similar to fossil fuels and can be used in existing combustion engines.
  • Liquefied petroleum gas (LPG): Liquid petroleum gas, also known as LPG, consists of propane and butane and has lower CO2 emissions than petrol or diesel.

Sustainable fleet management through corporate car sharing

Corporate car sharing is a key pillar of sustainable fleet management. It not only reduces environmental pollution, but also increases operational efficiency. Instead of assigning each employee their own company car , the vehicle fleet is shared as part of a car sharing concept.

As a result, the pool vehicles are better utilized and expensive downtimes are minimized. As a result, the number of vehicles can be reduced and unnecessary costs avoided. And as fewer vehicles need to be produced, resources can be conserved and environmentally harmful emissions reduced. In addition, car sharing in conjunction with electric vehicles can help to further reduce pollutant emissions.

Telematics and data analysis for sustainable fleet management

In the era of digitalization, telematics and data analysis open up exciting opportunities for sustainable fleet managementopen_in_new . Telematics is an advanced system that enables the collection and transmission of vehicle data in real time. This data includes a wide range of parameters such as vehicle position, speed, fuel consumption or engine power.

The networking of digital fleet management allows fleet managers to efficiently monitor and control vehicle operation, optimize routes and minimize downtimes. This not only leads to a reduction in fuel consumption, but also helps to reduce CO2 emissions.

Measurable targets and transparent reporting for more sustainability in the fleet

The first and most crucial step on the path to sustainable fleet management is to set clear and measurable goals. These targets should be precise, realistic and time-bound. For example, companies can set themselves the goal of reducing the CO2 emissions of their fleet by a certain date and by a fixed percentage or increasing the proportion of electric vehicles within the fleet within a certain period of time.

Regular reporting on progress is a key factor on the road to a sustainable fleet . By continuously collecting and analyzing relevant data, companies can evaluate their performance, identify strengths and weaknesses and adjust their targets if necessary. This data-based analysis not only enables an objective assessment of progress, but also provides a basis for continuous further development.

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FAQ - Frequently asked questions about sustainable fleet management

Making fleet management environmentally friendly offers numerous advantages for companies. Sustainable measures can save resources and therefore also costs in the fleet. As the vehicle fleet is often a major cost center in companies, savings here offer good opportunities to reduce overall costs. In addition, the use of sustainability concepts demonstrates social responsibility and can strengthen the public image of the company. A sustainable image can have a positive effect on employees and customer relations.

Fleet managers have many opportunities to build a sustainable fleet. The purchase of e-cars can help to reduce CO2 emissions. In addition, mobility alternatives such as corporate car sharing or company bikes can be made available to employees instead of company cars. With corporate car sharing, vehicles are used efficiently, downtimes are reduced and resources are saved. For some companies, the introduction of a mobility budget is also a sensible solution.

There are various measures that can contribute to an environmentally friendly driving style and thus support sustainability in the vehicle fleet. In order to reduce CO2 emissions in the fleet, it can be helpful to use fuel-efficient vehicles or electric or hybrid vehicles. In addition, the vehicles with the lowest fuel consumption can be identified with the help of fleet software and included more often in planning. The selection of short routes also helps to save resources and make the fleet even more efficient.

The most important facts about sustainable fleet management

Sustainable fleet management is a comprehensive strategy aimed at minimizing the environmental impact of the vehicle fleet, reducing operating costs and increasing operational efficiency.

Electrification of the fleet, eco-driving, car sharing and alternative fuels are important measures on the way to a sustainable fleet.

The switch to electromobility in the fleet is one of the most important drivers for sustainable fleet management.

Further Fleet Knowledge

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Written for you by

Hans-Joachim Guth
Hans-Joachim Guth

studied business administration with a focus on human resources and organization in Berlin. He was then employed as a consultant and later as Head of Product Management at the management consultancy Hiepler und Partner GmbH. Through this work, he gained extensive expertise in the areas of fleet management, consulting and advisory services.

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